What the B2B Growth Hub commercial strategy team can do for youCommercial strategy +The convergence of industries and companies provides new opportunities for growth and meeting the customer's needs every day. As part of our proprietary set of analytics, industry benchmarks, and sector-oriented skills, we can assist in the development of a commercial model to re-calibrate your current go-to-market model, so the new products/offers are placed in the right markets with the right channel mix. Customer experience +Innovations, separations, and acquisitions have resulted in portfolio changes that have forced companies to become customer-centric. Using the changing nature of the company's product, service, and overall portfolio, our design team helps create a fit-for-purpose customer experience. Go-to-market (GTM)/route-to-market (RTM) strategy+Through market participation design, RTM strategy, channel profitability analysis and optimization, and distribution assessment and transformation, our team can help companies gain a competitive advantage when they launch new products, services, or businesses. Pricing and revenue optimization +In order to significantly increase and sustain above market growth and profitability, our team helps clients create and execute a pricing strategy. In addition to benchmarks, applied analytics, technologies, training, and pricing governance, the team offers an integrated approach to help clients solve pricing issues. Salesforce and channel effectiveness +Each stage of the sales lifecycle can be helped by our team. Improvements to sales channels and alignment of incentive compensation across the ecosystem will be made, as well as defining the next generation sales model and needed capabilities, driving transparency and improving the route to market mix. Marketing effectiveness +With extensive experience driving improved decision making through the customer journey, our team helps companies increase their return on marketing spend. For sustainable short- and long-term impact, the team leverages marketing-mix analytics, deep segmentation and targeting models, and channel alignment. Revenue synergies +In order to grow through M&A, companies are increasingly seeking revenue synergies. To perform synergy and dis-synergy assessments, we utilize pre- and post-closing analytics, as well as detailed revenue and margin design for each region, product, and key account aligned towards the combined company's P&L. Analytics capabilities help us improve marketing, sales, and customer service aspects across the commercial continuum:Understanding true profitability through margin decompositionA customer analysis to determine customer contribution, churn, and lifetime value according to segmentsPricing and product assortment decisions supported by quantitative analysisTargeting marketing spend based on regression analysis of revenue and growthGeographical targeting of demand, demographic analysis, and geospatial profilingDeveloping cost-to-serve models based on channels, outlets, or locationsTo support predeal and cleanroom efforts, quantify synergies and growth opportunitiesRank sales representatives based on their margins or channel margins
